We create truly unique experiences for virtual and physical exhibit booths that are proven to drive HCP engagement: educational games, disease state simulators, experience walls, holograms, photo booths, virtual reality (VR), augmented reality (AR) and mixed reality (MR).
Need a mobile app for your customers, medical liaisons or sales team? We’ve got you covered with engaging interactive content for disease education, mechanism of action, product training and marketing. Deploy one engaging application to multiple platforms: iOS, Android, Web and congress kiosks.
With one-of-a-kind immersive experiences, we’ve given dermatologists psoriasis, rheumatologists arthritis, shown neurologists activity in their brains, let oncologists battle cancer cells, and put HCPs face-to-face with virtual patients.
What can we do for you?
We’re a specialized, multidisciplinary team using human-centered design to ensure a rewarding user experience and high levels of engagement for our clients.
Interactive experiences teach medical science concepts via applications such as touchscreen kiosks, video games and virtual reality (VR). The “interactive” part means that the user makes selections and takes actions that enhance the learning experience.
Can I use an interactive experience for both my virtual and physical booths?
Yes, we develop responsive interactive experiences for deployment through your congress website, virtual booth or portal. Users can access the experience on their phones, tablet, desktop and laptop computers.
The application can also be run on a computer in your physical congress booth. This has been especially important during the COVID-19 pandemic when our clients have had to pivot to virtual congress booths. The applications we develop for virtual booths can be deployed to physical booths as well and, in many cases, be deployed as native iPad or Android apps.
The timeline depends on the scope and content of the experience, but is typically three to six months. When we prepare a project estimate, we include a timeline with key milestones. We recommend contacting us at least 6 months ahead of your due date.
Yes, we routinely work with our clients’ booth and AV vendors to coordinate application testing and deployment. This holds for virtual booths as well as physical booths.
Once your interactive application goes live, we provide support and deliver analytics reports after the congress exhibit closes.
Scientific affairs and medical communications managers commission interactive apps and experiences to engage congress booth visitors—both virtual and physical—and inform them about disease state information and drug mechanism of action relevant to their therapeutic area. Oftentimes, interactive applications will be repurposed for use on disease state websites.
Marketing and Product managers use interactive applications to engage healthcare professionals and teach them about therapeutic mechanism of action at congress booths and on product websites.
Medical science liaisons and sales representatives use interactive tablet apps (iPad, for example) to demonstrate medical technologies and devices to potential customers.
Interactive 3D graphics are a proven way to engage visitors to a virtual congress booth. We recommend keeping apps and experiences concise and short. The longer the experience, the more likely users are to leave before it’s finished.
Our data show that users frequently exit an interactive during a lengthy introductory video or tutorial. Keeping the intro short results in higher engagement.
Our clients say that we’re unlike other agencies they’ve used in terms of our medical knowledge and our attention to detail. The words most used to describe our work are beautiful and accurate.
We’re known for designing highly original apps and interactive experiences for virtual and physical exhibit booths.
There’s nothing random about our scientific knowledge and expertise. While many healthcare agencies produce interactive applications for their pharma and device clients, most don’t use medically trained artists to develop the content and visual assets. Instead, they use “generalists” without specialized science training. As a result, it’s common to see interactive content with obvious errors in scientific accuracy. These mistakes can be glaringly obvious to healthcare professionals and scientists.
In contrast, at AXS Studio, all of our content and visual assets are created by medically trained digital artists. Each holds a Masters in Biomedical Communications (M.Sc. BMC) from the University of Toronto, one of only four CAAHEP-accredited programs. This specialized training is the reason AXS delivers interactive applications with a higher degree of accuracy than typical agencies. For our clients, this translates to credibility with a scientific audience.
We don’t build the kiosks, but we do supply design drawings to your booth vendor and work with them to ensure everything is built to specification. We do design and fabricate certain custom items and electronics (for instance, our VR microscope). We also work with our clients’ audio-visual vendors to determine optimal hardware and pretest their applications on computers and monitors being used for an exhibit. We ensure everything is tested and production-ready ahead of its release.
A wireframe is a planning document that describes the flow of the interactive experience, including input from and feedback to the user. Wireframes vary in detail from company-to-company. An AXS wireframe functions the way a storyboard does for an animation. We include drawings of the proposed visuals, on-screen text and audio. This document is used by our digital artists and developers to create the application and also by our clients for content review and approval.
A wireframe serves two purposes:
1. To previsualize the entire experience for our client, and
2. To detail the structure and functionality of the application for our artists and developers.
We will gladly review your wireframe to see if our team can use it in our workflow. If not, we can build on it to create a document that works well for our team and yours.
We strongly recommend assigning a facilitator to engage visitors and assist them with the application. While our interactive experiences are designed to be used without support — we keep them simple to use and provide on-screen and audio instructions — the human touch always results in more visitors and better experiences. Many companies use trained facilitators for this purpose.
Yes, we regularly work with scripts provided to us. After we review your script, we can advise on how to optimize it for the experience we’re designing. A general rule of thumb when composing your script: 100 words of voice-over for every minute of content.
While we welcome input from our clients’ medical experts and opinion leaders, it’s not a requirement. A key advantage of working with AXS is our in-house medical science expertise. Our content developers and digital artists all hold Masters degrees in Biomedical Communications (M.Sc.BMC), which entails formal training in pathology, physiology, anatomy, cell biology and molecular biology. On staff we have four Board Certified Medical Illustrators (CMIs) and have been visualizing complex medical science processes for a discerning healthcare professional audience for over 15 years.
We do not. All design and development is done in-house in our Toronto, Canada studio with specially trained medical artists and developers. This allows us tight control of quality and timelines to ensure we consistently meet deadlines. This is especially important when working within fixed conference timelines. Furthermore, unlike many services and products that can be offshored to cut costs, the interactive experiences we create require highly specialized knowledge.
Our content creators and digital artists each hold a Master of Science in Biomedical Communications (M.Sc.BMC). This specialized training is what allows us to design rich interactive experiences that explain medical science more clearly and accurately than teams without formal medical training. There are companies in North America and the UK that use low-cost outsourcing for medical interactive applications. If you are looking to hire one of these businesses, we recommend seeking information on the science training of their creative and production team.
Yes. We can “capture” images from any interactive experience. The limiting factor is resolution, which determines how big you can make the image. Most captured images are sufficiently big for small print materials and slide presentations. If you require a large image — e.g. for a booth panel — we can create this and charge separately for the output. We can also render images of individual elements from an interactive — e.g. a ligand and receptor binding.
Our content creators ensure that all material we provide for MLR review has been referenced from the scientific literature. Depending on a client’s procedures, we may provide a bookmarked and annotated PDF with supporting passages linking back to the annotated wireframe. This allows reviewers to easily reference supporting evidence. We will also call in to review sessions, at our client’s request, to address questions about the proposed interactive content.