We create truly unique experiences for virtual and physical exhibit booths that are proven to drive HCP engagement: educational games, disease state simulators, experience walls, holograms, photo booths, virtual reality (VR), augmented reality (AR) and mixed reality (MR).
Need a mobile app for your customers, medical liaisons or sales team? We’ve got you covered with engaging interactive content for disease education, mechanism of action, product training and marketing. Deploy one engaging application to multiple platforms: iOS, Android, Web and congress kiosks.
With one-of-a-kind immersive experiences, we’ve given dermatologists psoriasis, rheumatologists arthritis, shown neurologists activity in their brains, let oncologists battle cancer cells, and put HCPs face-to-face with virtual patients.
What can we do for you?
Can I use an interactive experience for both my virtual and physical booths?
Yes, we develop responsive interactive experiences for deployment through your congress website, virtual booth or portal. Users can access the experience on their phones, tablet, desktop and laptop computers.
The application can also be run on a computer in your physical congress booth. This has been especially important during the COVID-19 pandemic when our clients have had to pivot to virtual congress booths. The applications we develop for virtual booths can be deployed to physical booths as well and, in many cases, be deployed as native iPad or Android apps.
Yes, we routinely work with our clients’ booth and AV vendors to coordinate application testing and deployment. This holds for virtual booths as well as physical booths. Once your interactive application goes live, we provide support and deliver analytics reports after the congress exhibit closes.
Scientific affairs and medical communications managers commission interactive apps and experiences to engage congress booth visitors—both virtual and physical—and inform them about disease state information and drug mechanism of action relevant to their therapeutic area. Oftentimes, interactive applications will be repurposed for use on disease state websites.
Marketing and Product managers use interactive applications to engage healthcare professionals and teach them about therapeutic mechanism of action at congress booths and on product websites.
Medical science liaisons (MSLs) and sales representatives use interactive tablet apps (iPad, for example) to demonstrate medical technologies and devices to healthcare providers.
Interactive 3D graphics are a proven way to engage visitors to a virtual congress booth. We recommend keeping apps and experiences concise and short. The longer the experience, the more likely users are to leave before it’s finished.
Our data show that users frequently exit an interactive during a lengthy introductory video or tutorial. Keeping the intro short results in higher engagement.
There’s nothing random about our scientific knowledge and expertise. While many healthcare agencies produce interactive applications for their pharma and device clients, most don’t use medically trained artists to develop the content and visual assets. Instead, they use “generalists” without specialized science training. As a result, it’s common to see interactive content with obvious errors in scientific accuracy. These mistakes can be glaringly obvious to healthcare professionals and scientists.
In contrast, at AXS Studio, all of our content and visual assets are created by medically trained digital artists. Each holds a Masters in Biomedical Communications (MSc. BMC) from the University of Toronto, one of only four CAAHEP-accredited programs. This specialized training is the reason AXS delivers interactive applications with a higher degree of accuracy than typical agencies. For our clients, this translates to credibility with a scientific audience.
We don’t build the kiosks, but we do supply design drawings to your booth vendor and work with them to ensure everything is built to specification. We also design and fabricate custom items and electronics (for instance, our VR microscope). And we work with our clients’ audio-visual vendors to determine optimal hardware and pretest applications on computers and monitors being used for an exhibit. We ensure everything is tested and production-ready ahead of its release.
A wireframe serves two purposes:
1. To previsualize the entire experience for our client, and
2. To detail the structure and functionality of the application for our artists and developers.
We will gladly review your wireframe to see if our team can use it in our workflow. If not, we can build on it to create a document that works well for our team and yours.
While we welcome input from our clients’ medical experts and opinion leaders, it’s not a requirement. A key advantage of working with AXS is our in-house medical science expertise. Our content developers and digital artists all hold Masters degrees in Biomedical Communications (MSc.BMC), which entails formal training in pathology, physiology, anatomy, cell biology and molecular biology. On staff we have 6 Board Certified Medical Illustrators (CMIs) and have been visualizing complex medical science processes for a discerning healthcare professional audience since 2004.
We do not. All design and development is done in-house by our experienced team. This allows tight control of quality and timelines to ensure we consistently meet our clients’ deadlines. This is especially important when working within fixed conference timelines. Furthermore, unlike many services and products that can be offshored to cut costs, the interactive experiences we create require specialized knowledge and a tight-knit team to bring them to life.
Our content creators and digital artists each hold a Master of Science in Biomedical Communications (MSc.BMC). This specialized training is what allows us to design rich interactive experiences that explain medical science more clearly and accurately than teams without formal medical training. There are companies in North America and the UK that use low-cost outsourcing for medical interactive applications. If you are looking to hire one of these outfits, we recommend seeking information on the science training of their creative and production team.