
What makes an exceptional mechanism of action animation? If you know what to look for, it’s easy to tell what is excellent from average. Here are the key things to look for when hiring a medical animation studio.
HCPs and other stakeholders typically spend about two minutes watching a mechanism of action video. It’s essential that they understand how your investigational drug works in that brief time. At AXS Studio, we employ design principles based upon cognitive psychology to optimize your MOA animation for viewer attention and learning. Faster understanding is good for healthcare and for business.
MOA animation—sometimes called pharmacology animation—explains how a drug works inside the body at a cellular and molecular level. This is important because the changes a drug affects within a person’s cells has implications for its efficacy, side effects and interactions with other medications—all things a physician should be aware of when prescribing the drug or recommending a patient for a clinical trial. Furthermore, a drug’s pharmacology distinguishes it from other medications that target the same illness. Understanding how a novel drug candidate differs from existing drugs informs important decisions, from prescribing to investing to B2B partnerships.
Simply contact us with details about your project, including objectives, and timelines. We’ll schedule a consultation call with you to discuss your needs in detail and provide a personalized proposal for review.
Most medical animation companies and agencies hire animators who are generalists—i.e. without scientific training. Many of these companies also outsource production to cut costs, which is reflected in the lower quality and lack of scientific accuracy in their MOA videos.
AXS Studio is unique among our competitors. We exclusively employ medically trained animators. Every one of our artists has a scientific background and holds a Master of Science (M.Sc.) degree in biomedical communications from one of the five graduate programs accredited by CAAHEP. AXS Studio animators are formally trained in anatomy, physiology, pathology, cell biology and molecular biology. We have 5 Board Certified Medical Illustrators (CMIs) on staff and over 20 years experience visualizing complex medical science for a discerning healthcare professional audience.
Our highly specialized training means that we speak your language and understand your science from the very start. We will communicate your product’s mechanism of action more clearly and accurately than other companies. See what our clients have to say.
An MOD animation—also called a disease state animation—explains the cellular and molecular mechanisms that underlie a specific disease or adverse health condition. It deals with pathology. An MOA animation, on the other hand, explains how a therapeutic agent like a drug works at cellular and molecular levels to treat the cause of disease and/or its symptoms. Oftentimes MOD and MOA animations are presented together in one video, in a “problem → solution” format.
The cost is determined by:
All MOA animation development is done at our Toronto, Ontario studio. We pass no markups on to our clients. If you’d like a quote for your animation, get in touch!.
AXS is a full-service studio. Our in-house capabilities that cover the entire production pipeline. Our quotes include:
When we say content research, we mean research. With AXS Studio, our fee includes our in-house scientific expertise. Our medically trained animators do a literature deep dive to become familiar with your science. They then prepare a comprehensive visual research deck before drawing a single MOA storyboard panel. We’re committed to making sure your mechanism of action is communicated flawlessly.
Our clients frequently express relief when we begin working together. It’s not uncommon to hear about problems experienced with their previous agencies, including:
In contrast, clients have described working with AXS Studio as “an absolute pleasure”. They’ve said that our scientific expertise sets us apart from other suppliers they’ve worked with and “the AXS team works hard to understand our needs and goals.” Clients have noted that our team is honest, invested, a pleasure to work with, and that they never have to worry about AXS making deadlines or surprising them with unplanned overages after a project delivers.
The AXS Studio team stands out from others with our strong scientific literacy, meticulous attention to detail, and proactive approach to addressing potential hurdles before they arise. We are known throughout the industry for providing exceptionally beautiful and accurate work. But don’t take our word for it; see what our clients have to say themselves.
A two-minute MOA or pharmacology animation can take 12–16 weeks to complete, including script and storyboard development. A key determinant is your company’s review and approval process. We recommend getting in touch four months ahead of your deadline, if possible. We’ll work with you on a production schedule that fits your processes without compromising on the quality of your MOA animation.
After 20+ years creating outstanding MOA videos, we’ve learned that 90–120 seconds is the “sweet spot” for an HCP audience. This is long enough to get across key messages and short enough for the attention spans of busy professionals. Because the runtime of an MOA animation is a key factor in its cost, budget tends to also keep animation length in check. If you’re preparing an outline or narration script for your animation, we recommend using the rule of thumb of 100 words per minute of animation.
MOA animations help educate healthcare providers about new drugs in development and on the market..
Patients and caregivers may watch an MOA animation to learn about treatment options or how a prescribed medication will address their condition. Knowing a drug’s mechanism of action can help patients make more informed decisions.
Medical affairs and scientific communications professionals commission MOA animations to explain how drugs in development are believed to work. Their audiences are usually healthcare providers who attend medical congresses and visit drug development websites.
Once a drug has been granted regulatory approval, product managers and marketing managers commission MOA videos for use on pharmaceutical product websites at medical congress booths.
MSLs use mechanism of action animations reactively in detail aids and presentation decks in the field to explain how drugs are believed to work to physicians.
Opinion leaders use MOA videos in symposia presentations as visual aids to explain complex therapeutic mechanisms to attendees.
Absolutely! You can use frames (still images) directly from your MOA animation, at no additional charge. These images are large enough to use in slide presentations, small print materials and your website. If you need larger images for a conference booth, for example, we can provide those for a modest fee. We can also provide individual elements from an animation, such as key cells and molecules, for use in your other materials.
At AXS Studio, we ensure that any material we submit for review has been diligently referenced and prepared to your MLR (or PRC) standards. We’re also available to remotely attend your review sessions to field questions and support visual and narrative decisions.