We’re artists who love to visualize medical science and technology! We bring a unique blend of high-end 3D graphics capabilities and medical knowledge to help you differentiate and explain your technology clearly and beautifully.
We’re experienced in a wide range of therapeutic areas and have a thorough knowledge of anatomy, tissue and organ structure, and cell and molecular biology.
Product and marketing managers use medical device animations to explain the relative advantages of a new technology over current practices. The animation may be shown on a product website, at exhibit booths and in sales aids.
Medical device animation is used in clinical development to train clinical trial staff on the correct use of a technology with patients to help ensure that protocols are followed in the interest of patient safety.
Medical device animation may be used in instructions-for-use (IFU) materials to train HCPs on safe use and product updates.
Physicians often use medical device animations to explain procedures to patients.
While many legitimate healthcare agencies produce medical device animations, very few use actual medical animators to create them. Instead, many agencies use generalist animators, who who were trained for film and TV and lack science training. This results in highly inaccurate, often random, depictions of anatomical structure and function—something that’s immediately obvious to an HCP audience, and can diminish the credibility of a new technology or device.
By contrast, AXS Studio employs only medically trained animators, each with an M.Sc. in Biomedical Communications (BMC) degree from the University of Toronto, one of only four North American programs accredited by CAAHEP. This specialized training, which includes surgical illustration, is the reason we depict medical device procedures more accurately than animators without medical training. For you, this means a more credible medical device animation and better value for your budget.
A storyboard serves two purposes:
1. To pre-visualize the story for stakeholders, and
2. To act as a shot-by-shot roadmap for our medical animators.
We will happily review a storyboard you provide and determine whether our animators can use it as-is in our workflow, or if we need to build on it to better fit our established and efficient workflow.
We make most medical device animations in the HD (high definition) standard: 1920 x 1080 pixels, 16:9 aspect ratio, 24 fps (frames per second). From this master file, we output the video formats (Windows Media, MPEG-4, WebM, etc.) at the file sizes (compression and bitrate) and pixel dimensions best suited to the end user devices that you’re targeting. For online video (including mobile) we optimize compression and bitrate settings and can provide multiple versions to work with responsive websites. With every project, we provide an uncompressed master animation file, which you or your agency can use to output any file format that may be required down the road.
We do not. All AXS work is done in-house with highly-trained and experienced medical animators. This enables us to tightly control quality and scheduling to ensure we consistently hit deadlines. This is particularly important for submission deadlines, conferences and product launches. Moreover, while there are many products and services that can be offshored to cut costs, quality medical device animation isn’t one of them. This type of work typically requires a high level of specialized knowledge in order to depict anatomy, tissues and complex procedures accurately.
AXS Studio writers, storyboard artists and medical animators hold Master of Science, Biomedical Communications (M.Sc.BMC) degrees—specialized training that enables us to explain complex medical procedures more accurately and clearly than animators without medical training. There are certain animation suppliers in North America and the UK that use low-cost outsourcing for medical device animations. If you’re considering hiring one of these companies, we advise first seeking information on the medical training their animators have received.