AR Psoriatic Arthritis Simulator
Created for Biopharmaceutical Client
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Psoriatic Arthritis Similator interactive at ACR 2014, Boston. Crowd of conference attendees participating in interactive experience. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive at ACR 2014, Boston. Conference attendee participating in interactive experience. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive screen showing early joint involvement. Enthesitis and dactylitis are visualized via skelectal scintigraphy scanning. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive at ACR 2014, Boston. Crowd of conference attendees participating in interactive experience. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive screen showing early joint involvement. Psoriasis lesions are visible on the hand. Slide control reveals skeletal scintigraphy. ©2014 All Rights Reserved.
The project
We created this amazing interactive experience to let rheumatologists peer inside their own hands to witness the signs and symptoms of psoriatic arthritis at three stages of involvement: skin; early joint; and progressive joint. Scanning modes simulated imaging techniques used in diagnosis. The result: a huge increase in HCP traffic and engagement for our client.
Created for
Biopharmaceutical Client
