Medical AR: Psoriatic Arthritis Simulator
Created for Biopharmaceutical Client
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Psoriatic Arthritis Similator interactive at ACR 2014, Boston. Conference attendee participating in interactive experience. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive screen showing early joint involvement. Enthesitis and dactylitis are visualized via skelectal scintigraphy scanning. © 2014. All rights reserved.
Psoriatic Arthritis Similator interactive screen showing early joint involvement. Psoriasis lesions are visible on the hand. Slide control reveals skeletal scintigraphy. ©2014 All Rights Reserved.
The project
We created this truly unique interactive experience to let rheumatologists peer inside their own hands to witness the signs and symptoms of psoriatic arthritis progression. Scanning modes simulate imaging techniques used in diagnosis, such as scintigraphy and x-ray. The result: a huge increase in traffic and engagement for our client, and a memorable experience for HCPs.
Created for
Biopharmaceutical Client
