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Medical Game: Oncology Arcade Experience
Created for Biopharmaceutical Client
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Multi-player cancer immunotherapy interactive educational arcade game at ASCO 2016. ©2016. All Rights Reserved.
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Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. Idle screen. ©2017. All Rights Reserved.
![axs-studio-medical-game-congress-booth-oncology-t-cells-gameplay](https://axs3d.com/wp-content/plugins/tia/img/bg-placeholder.jpg)
Multi-player cancer immunotherapy interactive educational arcade game. ©2017. All Rights Reserved.
![axs-studio-medical-game-congress-booth-oncology-t-cells-leaderboard](https://axs3d.com/wp-content/plugins/tia/img/bg-placeholder.jpg)
Multi-player cancer immunotherapy interactive educational arcade game. Leaderboard screen. ©2017. All Rights Reserved.
![axs-studio-medical-game-congress-booth-oncology-exhibit-ash-2016](https://axs3d.com/wp-content/plugins/tia/img/bg-placeholder.jpg)
Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. ©2016. All Rights Reserved.
![axs-studio-medical-game-website-oncology](https://axs3d.com/wp-content/plugins/tia/img/bg-placeholder.jpg)
Cancer immunotherapy interactive educational game website. ©2017. All Rights Reserved.
The project
This highly engaging immuno-oncology educational science game was featured at ASCO and ASH. Playing the role of cytotoxic T cells in an evolutionary arms race with cancer cells, users interact with an AI-driven population of cancer cells that proliferate and evolve evasive mechanisms. Simple interactions and custom game controllers improved accessibility for users with limited gaming experience. Built-in analytics provided our client with valuable metrics to measure ROI on this medical game.
Created for
Biopharmaceutical Client