Interactive MOA for Booth and Browser

Real-Time 3D Interactive for HCP Engagement

HCP Engagement On-the-Go

Our client needed an impactful interactive MOA to explain the versatility of their Bispecific T Cell Engager (BiTE) immunotherapy platform. They asked for a solution that HCPs can engage with both online and at their conference booths. While it was assumed that 3D interactivity was off the table—due to the limitations of 3D on the Web—the AXS team had other ideas.

Created for
Biopharmaceutical client

Content development
3D animation
UI & UX design
Web development

A First for Pharma: True 3D Interactivity on the Web

We had been innovating with web-based 3D interactivity and were ready with a technology solution. We created a user-centered learning experience with real-time interactive 3D models. Users are challenged to build the correct BiTE for molecular targets in each of four tumor types. When they get it right, a 3D simulation runs with BiTE molecules enabling host T cells to bind and kill the cancer cells.

Meeting our client’s objectives of maximum clarity and flawless performance, we created a distinct visual treatment and engaging experience that runs smoothly on mobile & desktop browsers. We optimized anatomically accurate models for real-time rendering and developed a bold color palette, inviting participants to explore and easily discern different cells and molecules.

2 screen grabs from BiTE interactive oncology interactive MOA app. One shows a BiTE molecule bridging a T cell and cancer cell. The other shows 4 tumor microenvironments: bone; lung; prostate acinus; blood vessel.

Interactive MOA with Measurable Impact

With its flexible design, the BiTE Explorer succeeded in educating and delighting visitors to our client’s medical affairs website and conference booth. This first of its kind interactive MOA provided a unique and memorable 3D experience. We used Google Analytics to track and report usage metrics to our client. In its first scientific congress deployment, over 300 visitors used the BITE interactive MOA for an average of 9 minutes each, meeting and exceeding what we typically see at in-person exhibit

Ready for the Future

We employed a modular design to future proof the application. This enables us to introduce new target tumor environments and corresponding drug molecules, as our client’s development pipeline evolves. As a visual educational experience for HCPs, the BiTE Explorer interactive MOA is unmatched.
Photograph of BiTE interactive oncology interactive MOA app on a smart phone. It shows a bone marrow tumor microenvironment.