3D Medical Animation with Cancer ADC MOA
Created for Biopharmaceutical client
We created this 3D medical animation (excerpts shown) to introduce an audience of clinical oncologists to a highly targeted antibody-drug conjugate (ADC) and explain its mechanism of action (MOA) in solid tumors. Color and lighting design was used to differentiate extra- and intracellular environments. A custom animation rig was created to depict realistic microtubule synthesis and destruction.