Cancer Immunotherapy Animation
Created for Biopharmaceutical client
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The Tojan horse was employed as a metaphor for therapies that slip into cancer cells to attack from within, limiting damage to healthy tissue. © 2018. All rights reserved.
Light torch metaphor of cell signaling for targetted immunotherapy. © 2018. All rights reserved.
Cytotoxic T cells attacking malignant tumor cells, resulting in apoptosis. © 2018. All rights reserved.
Listeria-based immunotherapy. © 2018. All rights reserved.
The project
While there is no “one size fits all” treatment for cancer, as the number of immunotherapies increases, so does the potential for investigating different combination therapies. Here, we used different visual metaphors in order to illuminate the various immunotherapies available, such as a trojan horse for an antibody-drug conjugate. This cancer immunotherapy animation was designed to be an eye-catching attraction at oncology congresses, and was developed in high res 6K video for display on super-wide screens. The immunotherapies covered in the animation are antibody-drug conjugates (ADCs), oncolytic viruses, protein signals, listeria-based therapy, monoclonal antibodies, chimeric antigen receptors (CARs) and bispecific T cell engagers (BiTEs).
Created for
Biopharmaceutical client
