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Multiple Myeloma Experience Wall

Created for Biopharmaceutical Client

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The project

Multiple myeloma (MM) is characterized by an evolving heterogeneous clonal cell population, supported by complex interactions with accessory cells and extracellular matrix proteins within the bone marrow microenvironment (BME). We created this experience to educate HCPs on the underlying complexity of MM, as this has direct implications for disease management. The large-scale, animated BME doubled as a dynamic booth attraction.

Created for
Biopharmaceutical Client