Oncology Arcade Experience
Created for Biopharmaceutical Client
A highly engaging immunooncology educational game featured at ASCO and ASH. Playing the role of cytotoxic T cells in an evolutionary arms race with cancer cells, users interact with an AI-driven population of cancer cells that proliferate and evolve evasive mechanisms. Simple interactions and custom controllers improved accessibility for users with limited gaming experience. Built-in analytics provide metrics to measure ROI.