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Interactive Apps & Experiences

Oncology Arcade Experience

Created for Biopharmaceutical Client
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Multi-player cancer immunotherapy interactive educational arcade game at ASCO 2016. ©2016. All Rights Reserved.
axs-studio-medical-game-congress-booth-oncology-t-cells-idle
Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. Idle screen. ©2017. All Rights Reserved.
axs-studio-medical-game-congress-booth-oncology-t-cells-gameplay
Multi-player cancer immunotherapy interactive educational arcade game. ©2017. All Rights Reserved.
axs-studio-medical-game-congress-booth-oncology-t-cells-leaderboard
Multi-player cancer immunotherapy interactive educational arcade game. Leaderboard screen. ©2017. All Rights Reserved.
axs-studio-medical-game-congress-booth-oncology-exhibit-ash-2016
Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. ©2016. All Rights Reserved.
axs-studio-medical-game-website-oncology
Cancer immunotherapy interactive educational game website. ©2017. All Rights Reserved.
The project

A highly engaging immunooncology educational game featured at ASCO and ASH. Playing the role of cytotoxic T cells in an evolutionary arms race with cancer cells, users interact with an AI-driven population of cancer cells that proliferate and evolve evasive mechanisms. Simple interactions and custom controllers improved accessibility for users with limited gaming experience. Built-in analytics provide metrics to measure ROI.

Created for
Biopharmaceutical Client

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