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See Re(n)al Life

Created for Pharmaceutical Client

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THE PROJECT

A true first in medical communications, we created this immersive mixed reality (MR) experience to offer HCPs a new perspective on cardio-renal science and its impact on patients. Mixed reality combines live video with virtual reality (VR) to blend the real and digital worlds. We brought to life a mural of MiRA (mixed-reality avatar) for a one-on-one conversation with booth visitors at ASN 2018.

Created with BioScience Communications for
Pharmaceutical client