Immersive Kidney Disease VR Experience

Created for Pharmaceutical Client
The project

A true first in medical communications, we created this immersive mixed reality (MR) experience to offer healthcare professionals and patient advocates a new perspective on cardio-renal science and its impact on patients. Mixed reality combines live video with virtual reality (VR) to blend the real and digital worlds. We brought to life a mural of a patient in her living room for a one-on-one conversation with booth visitors at American Society of Nephrology (ASN) 2018.

Created with BioScience Communications for
Pharmaceutical client