AR Neuroscience Experience

Created for Biopharmaceutical Client
The project

What better way to educate a headache specialist on the role of CGRP in migraine that to show it in their own brain! MiBrain simulates a live scan so that neuro and vascular anatomy on the screen track with a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout put smiles on faces and reinforced key messages.

Created for
Biopharmaceutical Client