Interactive Experience: Neuroscience AR Simulator

Created for Biopharmaceutical Client
The project

What better way to educate a headache specialist on the role of CGRP in migraine that to show it in their own brain! Using AR technology, MiBrain simulates a live scan so that neuro and vascular anatomy on the screen track with a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A custom photo printout puts smiles on faces and doubles as a takeway with key messages.

Created for
Biopharmaceutical Client