AR Neuroscience Experience
Created for Biopharmaceutical Client
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MiBrain Photo Booth at AHS 2017 conference. Interactive educational kiosk teaches the role of CGRP in migraine. ©2017. All Rights Reserved.
MiBrain photo booth. Interactive educational kiosk teaches the role of CGRP in migraine. Highlighting calcitonin gene-related peptide (CGRP) receptor localization in trigeminal system and meningeal arteries. © 2017. All rights reserved.
Printed take-away from MiBrain photo booth augmented reality (AR) experience, depiciting photo of use, 3D image of brain and CGRP and CGRP receptor. ©2017. All Rights Reserved.
The project
What better way to educate a headache specialist on the role of CGRP in migraine that to show it in their own brain! MiBrain simulates a live scan so that neuro and vascular anatomy on the screen track with a user’s movements. We leverage experiential learning by showing CGRP and its receptor in structures that appear to be inside a user’s head. A photo printout put smiles on faces and reinforced key messages.
Created for
Biopharmaceutical Client
