Interactive Disease State AR Experience

Created for Biopharmaceutical Client
The project

We designed this medical augmented reality (AR) experience as a quick and fun way to engage bone health specialists with important osteoporosis disease state awareness information. Using an iPad, participants reveal a virtual patient. Walking around, they reveal her skeleton and discover common sites of fragility fracture. Clinical questions stimulate conversation with onsite medical liasons and analytics provide our client with post-congress metrics. This medical AR experience launched at ASBMR 2019.

Created for
Biopharmaceutical Client