Medical Animation UK

We are based in Toronto, Canada—a Commonwealth nation, where we seamlessly provide medical and scientific communication services to clients in the UK and EU.

If you’re ready to learn more about what we can do for you, simply reach out to our team with details about your project requirements, objectives, and timelines. Call us toll-free in the UK at +44 808 169 9923. We’ll schedule a consultation call with you to discuss your needs in detail and provide you with a personalised proposal and estimate for review.

Most medical animation companies and agencies in the UK hire generalist animators or outsource their production overseas to cut costs (and subsequently, quality). AXS Studio is unique among our competitors for exclusively employing medically trained animators. Each of our artists has a scientific background and holds a Master of Science (M.Sc.) degree in biomedical communications from one of the five graduate programmes accredited by Commission on Accreditation of Allied Health Education Programs (CAAHEP). They are formally trained in anatomy, physiology, pathology, cell biology, and molecular biology. We have 5 Board Certified Medical Illustrators (CMIs) on staff and over 20 years experience visualising complex medical science for discerning healthcare professional audiences in the UK and EU. Our highly specialised training means that we speak your language. We’re able to understand your science from the get-go, and explain complex medical processes far more clearly and accurately than generalist animators.

The cost of a UK medical animation is determined by:

• Length: Generally speaking, the shorter the animation is, the less time and resources it takes to create, and the less it costs. When estimating the length of your animation, a good rule of thumb is 100 words of voiceover per minute. We will collaborate with you on the voiceover script to ensure the animation length fits your budget while conveying your science clearly.
• Visual complexity: The cost of a medical animation reflects the number of and complexity of scenes that are used to tell your story.
• Video resolution: High-definition (HD) video requires fewer computing resources than Ultra-high definition (UHD or 4K) video and therefore costs less to produce. If you need a custom resolution for a special application, we have you covered.

All of our content development and production is done in-house, so there are no markups to pass on to our UK-based clients. If you would like an estimate for your animation, send us a message.

We are a full-service 3D animation studio servicing the UK and EU, with in-house capabilities that cover the entire production pipeline. This means that our quotes include content research, storyboarding, 3D modelling, animation, rigging, lighting, shading, rendering, compositing, and special effects. We also take care of the audio side of things: professional UK-based voiceover talent, recording and editing, sound effect design, and custom or stock music. Optional services include voiceover script writing (including literature review), referencing, annotation, and MLR submission.

And when we say content research, we mean research. With AXS Studio, our fee includes our in-house scientific expertise. Our medically trained animators dive directly into the primary literature and thoroughly familiarise themselves with your science. They prepare a referenced visual research deck for every project before drawing a single storyboard panel. We are committed to communicating  your science flawlessly.

Healthcare and pharma clients often express relief upon transitioning to our services. They cite a range of difficulties experienced with their previous agencies. These include: failure to understand their objectives; a lack of scientific expertise that results in errors and delays; being charged overages to fix errors made by the agency; and scrambling last minute to meet deadlines.

In contrast, clients have described collaboration with AXS Studio to be “an absolute pleasure”. They’ve said “the AXS team works hard to understand our needs and goals,” and commented that the AXS team’s scientific expertise sets us apart from other suppliers they’ve worked with. Clients have noted that our team is honest, invested, a pleasure to work with, and that they never have to worry about AXS making deadlines or surprising them with unplanned overages after a project delivers.

The AXS Studio team stands out from others with our strong scientific literacy, meticulous attention to detail, and proactive approach to addressing potential hurdles before they arise. We are known in London, UK and throughout the industry for providing exceptionally beautiful and accurate work. But don’t take our word for it; see what our clients have to say themselves.

Got a UK or EU conference deadline you’re aiming for? With 3D medical animation, it’s worth getting in touch early, especially if you have a lengthy review and approval process. A two-minute medical animation takes 12–16 weeks to complete, including script and storyboard development. We recommend contacting us at least 4 months ahead of your deadline. We’ll collaborate with you to establish a timeline that works without compromising on the quality of your animation.

From experience, we have found that 1.5 to 2 minutes is the “sweet spot” for a healthcare provider audience in the UK. This is long enough to convey key messages, without feeling too long for short attention spans and busy people. Because cost is connected to runtime, budget is often a consideration in determining the length of your animation. If you’re preparing an outline or narration script for your animation, a good rule of thumb is 100 words per minute of animation.

1. Define the key learning objectives and primary audience for your animation. The audience will inform the reading level and complexity of the animation content.
2. Provide all reference material that might inform the content of your animation to your supplier. This can include key review papers, MSL decks, and scientific posters.
3. Next, your supplier will write a content outline for your review, followed by a voiceover script. The script typically goes through two rounds of review.
4. A detailed storyboard is then created. The storyboard consists of drawings—one for each shot in the animation, accompanied by corresponding script, onscreen text (or supers), and a brief description of the action. There are typically two rounds of storyboard review, followed by a formal MLR review. See our post on medical and scientific animation storyboards for a complete overview [coming soon].
5. Following storyboard approval, a greyscale rough cut animation is created using a “scratch”, or placeholder, voiceover track. The rough cut is for review and approval of the action and timing, and is usually accompanied by sample still renderings that show the proposed final look of the animation.
6. After the rough cut is approved, professional voiceover is recorded using UK-based talent and the prefinal animation is developed. The prefinal includes the final look, voiceover and music, and is submitted for MLR review and approval. Only minor changes (eg. tweaks to colour and supers) happen after the prefinal is completed.
7. Following MLR approval, the final animation is delivered as a compressed video file for immediate release. Often, a master uncompressed video file is also delivered, from which additional outputs can be made in different video formats.

Medical animations educate healthcare providers in London and throughout the UK about new research in disease progression and treatment.

UK patients and caregivers use medical animation to learn about diseases and treatments. This helps them better navigate challenges and make informed choices.

Medical affairs managers and medical communications managers use medical animation to explain disease pathways to healthcare providers at medical congresses and symposia in the UK and internationally, and on disease awareness websites.

Product managers and marketing managers use medical animations to explain the therapeutic mechanism of action (MOA) of drugs to healthcare providers on product websites and at medical congress booths in the UK and globally.

Medical animations are used reactively by MSLs use in detail aids and presentation decks to explain disease pathways and MOA at in-person meetings with physicians.

Opinion leaders use medical animation in symposia presentations as visual aids to explain complex disease and therapy mechanisms.

Patient advocates and educators use medical animations to help lay audiences understand explain complex medical and scientific information about disease and treatments

Yes. You can use frames (still images) directly from the animation, at no additional charge. These are generally large enough to use in slide presentations, small print materials and on your website. If you require larger images—eg. for a booth panel—we can provide those and charge only for the output. We can also render individual elements from an animation, such as key molecules, for use in your other materials.

We ensure that all material we provide for MLR review has been diligently referenced from the scientific literature. If requested, we will annotate submission materials per your company’s review process requirements. We are also available to call in to review sessions to field questions and defend visual and storytelling recommendations, as needed.

We do not. All AXS Studio medical animations are custom solutions to our clients’ visual communication needs.