Multiple Myeloma MRD Medical Animation
Created for Biopharmaceutical client
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Cancer researcher and physician discussing minimal residual disease (MRD) in a laboratory. © 2019. All rights reserved.
A patient and physician discuss multiple myeloma relapse. © 2019. All rights reserved.
The bone marrow microenvironment in multiple myeloma. Shown are plasma cells, myeloma cells and bone marrow stromal cells. © 2019. All rights reserved.
The project
This medical animation was developed to inform healthcare professionals about the concept of minimal residual disease (MRD) and its association with clinical outcomes in multiple myeloma. A design challenge was harmonizing the cellular, human and graphical data subjects into a cohesive visual narrative. We addressed this with thoughtful cinematic devices and relatable character design.
Created for
Biopharmaceutical client
