Our client needed a concise, engaging scientific animation to showcase their VITROS SARS-CoV-2 assay technology while clearly explaining the many factors involved in successful testing. The diverse audience called for a custom visual style balancing accuracy with clarity. Molecular structures were based on published data and depicted with a level of detail that makes it easy to distinguish the different players. The result was a powerful tool that the global sales team used to easily communicate the superior performance of the VITROS platform.
Ortho Clinical Diagnostics