Medical Animation: Proteasome in Multiple Myeloma

Created for Biopharmaceutical client
The project

Our challenge in this medical animation was to present the proteasome as both a vital tool for healthy cells, and a key weapon of survival for cancer cells. We based our proteasome’s structure and function on data from peer reviewed literature. A warm palette and bright lighting underscore the idea that the proteasome is not a sinister force, but rather an innocuous player in a noxious process.

Created for
Biopharmaceutical client