Interactive Experience: Cardiorenal Disease Mixed Reality
Created for Pharmaceutical Client
Link copied!
Mixed Reality Experience at ASN 2018 Scientific Affairs booth, San Diego, CA. An immersive face-to-face conversation with a virtual CKD patient. Uses the first mixed reality (MR) stereo camera and a high-powered virtual reality (VR) headset to blend the real and digital worlds, creating a very personal, immersive disease state education (DSE) booth experience. Pictured here are 3 MR stations, the backlit mural, which comes to life in the experience and a trailer video. ©2018 AXS Studio Inc. All rights reserved.
Mixed Reality Experience at ASN 2018 Scientific Affairs booth, San Diego, CA. An immersive face-to-face conversation with a virtual CKD patient. Uses the first mixed reality (MR) stereo camera and a high-powered virtual reality (VR) headset to blend the real and digital worlds, creating a very personal, immersive disease state education (DSE) booth experience. Pictured here is a still frame from the animated experience. ©2018 AXS Studio Inc. All rights reserved.
Mixed Reality Experience at ASN 2018 Scientific Affairs booth, San Diego, CA. An immersive face-to-face conversation with a virtual CKD patient. Uses the first mixed reality (MR) stereo camera and a high-powered virtual reality (VR) headset to blend the real and digital worlds, creating a very personal, immersive disease state education (DSE) booth experience. Pictured here is a still frame from the trailer video. ©2018 AXS Studio Inc. All rights reserved.
Mixed Reality Experience at ASN 2018 Scientific Affairs booth, San Diego, CA. An immersive face-to-face conversation with a virtual CKD patient. Uses the first mixed reality (MR) stereo camera and a high-powered virtual reality (VR) headset to blend the real and digital worlds, creating a very personal, immersive disease state education (DSE) booth experience. Pictured here is a still from the trailer video showing booth visitors observing a participant. ©2018 AXS Studio Inc. All rights reserved.
The project
A first in medical communications, we created this immersive mixed reality (MR) experience to offer HCPs and patient advocates a new perspective on cardiorenal syndrome and its impact on patients. Mixed reality combines live video with virtual reality (VR) to blend the real and digital worlds. We brought to life a mural of a patient in her living room for a one-on-one conversation with booth visitors at the American Society of Nephrology (ASN) annual meeting.
Created with BioScience Communications for
Pharmaceutical client
