Pivoting to a Virtual Booth Experience
Virtual Congresses, What Now?
When the global pandemic pushed major scientific meetings online, our client was left wondering how to engage with HCPs in a virtual setting. Their annual scientific affairs booths are vital touchpoints with the oncology community looking for valuable information on disease pathways and clinical programs.
Fortunately, AXS had been developing our expertise in Web-based 3D interactivity long before the pandemic and were ready with a technology solution for their virtual booth offering. Working closely with our client on content, we created a user-centered interactive experience to teach the molecular basis for their bispecific T cell engager technology.
UI & UX design
A real-time 3D web experience,
With real-time 3D interactivity, users are challenged to engineer the correct bispecific antibody for each of four distinct tumour types. When the correct molecule is added to its tumor microenviroment, a 3D simulation runs, in which the bispecific antibodies enable host T cells to bind and destroy the cancer cells.
Meeting our client’s objective of maximum clarity and flawless performance, we developed a distinct visual treatment and engaging experience that runs smoothly on both mobile and desktop browsers. Anatomically accurate 3D models were optimized for real-time rendering and a bold color palette invites participants to explore and easily discern different cells and molecules.