Multiple Myeloma Conference Exhibit
Created for Biopharmaceutical Client
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Interactive touch wall experience wall of multiple myeloma bone marrow microenvironment.Touch points bring up information on key pathways in multiple myeloma. © 2017. All Rights Reserved.
Jason using multiple myeloma interactive wall update at ASH2017 conference. © 2017 AXS Studio
Detail of the Multiple Myeloma Experience wall. Users can interact with a wall of touchscreens to reveal information about targets for multiple myeloma research. © 2017. All Rights Reserved.
Detail of the Multiple Myeloma Experience wall. Users can interact with a wall of touchscreens to reveal information about targets for multiple myeloma research. © 2017. All Rights Reserved.
The project
Multiple myeloma (MM) is characterized by an evolving heterogeneous clonal cell population, supported by complex interactions with accessory cells and extracellular matrix proteins within the bone marrow microenvironment (BME). We created this experience to educate HCPs on the underlying complexity of MM, as this has direct implications for disease management. The large-scale, animated BME doubled as a dynamic booth attraction.
Created for
Biopharmaceutical Client
