Medical AR: Interactive Psoriasis (PsO) Simulator

“Think You Know Plaque Psoriasis” immersed congress attendees in the pathophysiology of PsO. Standing before an iPad, they witnessed the PsO story—centered around key inflammatory cytokines—play out on their own hands. Ligands bound receptors and cells proliferated until, ultimately, attendees watched in wonder as a PsO lesion appeared to form on their own skin. The experience was a hit at numerous dermatology congresses, inspiring visitors and making a memorable impression.

Created for
Pharmaceutical Client