Migraine VR Experience
Created for Biopharmaceutical Client
This engaging medical virtual reality (VR) experience immerses headache specialists in the biology of migraine. In a virtual scavenger hunt, participants explore the molecular basis of the disease at key anatomical sites and collect badges by answering quiz questions. A physical 3D brain serves as a centerpiece, bridging the real and virtual worlds, where the VR experience was launched at American Headache Society (AHS) 2019. VR experience analytics enable our client to assess target audience awareness and knowledge gaps in the science of migraine.