Migraine VR Experience
Created for Biopharmaceutical Client
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Photograph of VR user with Vive Pro head mounted display and Leap Motion controller. AXS Studio's 3D printed brain with LED lights, created for a Scientific Affairs booth at American Headache Society (AHS) 2019. Booth mural created by AXS Studio. ©2019. All rights reserved.
Migraine VR user interface (UI) showing a stylized "migraine map" with key locations in CGRP- and PACAP-related migraine physiology. Diamond shaped "badges" are won by participants for successfully answering quiz questions at each location. ©2019. All rights reserved.
Migraine VR meningial vessel location. Trigeminal somatosensory nerve (glowing) and parasympathetic never are visible. CGRP receptors are visible on vascular smooth muscle cells. Mast cells are poised to release inflammatory molecules. ©2019. All rights reserved.
picture of AXS Studio's 3D printed brain with LED lights, created for the Amgen and Novartis Scientific Affairs booth at AHS 2019. ©2019. All rights reserved.
The project
This engaging medical virtual reality (VR) experience immerses headache specialists in the biology of migraine. In a virtual scavenger hunt, participants explore the molecular basis of the disease at key anatomical sites and collect badges by answering quiz questions. A physical 3D brain serves as a centerpiece, bridging the real and virtual worlds, where the VR experience was launched at American Headache Society (AHS) 2019. VR experience analytics enable our client to assess target audience awareness and knowledge gaps in the science of migraine.
Created for
Biopharmaceutical Client
