Interactive Experience: Osteoporosis AR
Created for Biopharmaceutical Client
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Participants using Rethink Osteoporosis at ASBMR 2019. The booth mural is AMG156B. This is an augmented reality activity in which participants use an iPad to scan a virtual patient and her skeleton to find touchpoints. There are five touch points: hip; vertebra; wrist; humerus; clavicle. Tapping a touchpoint reveals information about fractures at that location and a question intended to spark discussion with an Amgen RML. This activity debuted at ASBMR 2019 in Orlando, FL.
©2019 Amgen Inc. All rights reserved.
Participants using Rethink Osteoporosis at ASBMR 2019. This is an augmented reality activity in which participants use an iPad to scan a virtual patient and her skeleton to find touchpoints. There are five touch points: hip; vertebra; wrist; humerus; clavicle. Tapping a touchpoint reveals information about fractures at that location and a question intended to spark discussion with an RML. This activity debuted at ASBMR 2019 in Orlando, FL.
©2019. All rights reserved.
Participants using Rethink Osteoporosis at ASBMR 2019. This is an augmented reality activity in which participants use an iPad to scan a virtual patient and her skeleton to find touchpoints. There are five touch points: hip; vertebra; wrist; humerus; clavicle. Tapping a touchpoint reveals information about fractures at that location and a question intended to spark discussion with an RML. This activity debuted at ASBMR 2019 in Orlando, FL.
©2019. All rights reserved.
The project
We designed this medical augmented reality (AR) experience as a quick and fun way to engage bone health specialists with important osteoporosis disease awareness information. Using an iPad, participants reveal a virtual patient. Walking around, they reveal her skeleton and discover common sites of fragility fracture. Clinical questions stimulate conversation with onsite medical liaisons and analytics provide our client with post-congress metrics. This medical AR interactive experience launched at ASBMR 2019.
Created for
Biopharmaceutical Client
