Interactive Experience: Cancer Immunotherapy Simulator
Created for Biopharmaceutical Client
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BiTE Lab virtual microscope experience at ASH 2017. ©2017 All Rights Reserved.
BiTE Lab virtual microscope experience at ASH 2017. View of cancer cells and T cells and of BiTE molecule. ©2017. All Rights Reserved.
BiTE Lab virtual microscope experience at ASH 2017. ©2017. All Rights Reserved.
BiTE Lab virtual microscope experience at ASH 2017. ©2017. All Rights Reserved.
Photo of slide kit handout for medical interactive application. © 2017. All rights reserved.
The project
An entirely unique booth interactive featured at ASCO and ASH, our VR microscope simulator immerses users in a battle between T cells and cancer. Participants learn the MOA of a novel immunotherapy using a virtual histology slide with AI-driven cells. A dial allows users to zoom between micro & nano scales, experiencing the story at both cellular and molecular levels. The printed microscope slide kit doubles as an information handout.
Created for
Biopharmaceutical Client
