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Interactive Apps & Experiences

Medical Game: Oncology Arcade Experience

Created for Biopharmaceutical Client

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Multi-player cancer immunotherapy interactive educational arcade game at ASCO 2016. ©2016. All Rights Reserved.

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Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. Idle screen. ©2017. All Rights Reserved.

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Multi-player cancer immunotherapy interactive educational arcade game. ©2017. All Rights Reserved.

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Multi-player cancer immunotherapy interactive educational arcade game. Leaderboard screen. ©2017. All Rights Reserved.

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Multi-player cancer immunotherapy interactive educational arcade game at ASH 2016. ©2016. All Rights Reserved.

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Cancer immunotherapy interactive educational game website. ©2017. All Rights Reserved.

The project

This highly engaging immuno-oncology educational science game was featured at ASCO and ASH. Playing the role of cytotoxic T cells in an evolutionary arms race with cancer cells, users interact with an AI-driven population of cancer cells that proliferate and evolve evasive mechanisms. Simple interactions and custom game controllers improved accessibility for users with limited gaming experience. Built-in analytics provided our client with valuable metrics to measure ROI on this medical game.

Created for
Biopharmaceutical Client

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