Medical Animation: Proteasome in Multiple Myeloma
Created for Biopharmaceutical client
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The project
Our challenge in this medical animation was to present the proteasome as both a vital tool for healthy cells, and a key weapon of survival for cancer cells. We based our proteasome’s structure and function on data from peer reviewed literature. A warm palette and bright lighting underscore the idea that the proteasome is not a sinister force, but rather an innocuous player in a noxious process.
Created for
Biopharmaceutical client