Medical Animation: Melanoma MOD and BRAF Inhibitor MOA

Created for Biopharmaceutical client
The project

This medical animation was a first for our client: an MOD-MOA 3D animation for consumer education on social media. We wrote a concise script using plain language and created an accessible visual identity for the molecules and cells, with a bright and bold color palette. The lively pace and punchy animation, with custom music by Zach Kellum, deliver high science concepts in a format that is easy to understand, within the 60 second time limit of Instagram. This melanoma MOD-MOA medical animation was launched in support of Melanoma Awareness Month, in sync with ASCO.

Created for
Biopharmaceutical client