BRAF in Melanoma MOA Medical Animation

Created for Biopharmaceutical client
The project

This mechanism of action (MOA) animation was a first for our client: an MOA for consumer education on social media. We wrote a concise script using plain language and created an accessible visual identity for the molecules and cells, with a bright and bold color palette. The lively pace and punchy animation, with custom music by Zach Kellum, deliver high science concepts in a format that is easy to understand, within the 60 second time limit of Instagram. This melanoma MOA animation was launched in support of Melanoma Awareness Month, in sync with ASCO 2020.

Created for
Biopharmaceutical client