Medical Animation: Cancer Immunotherapy MOA
Created for Biopharmaceutical client
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Cytotoxic T cells attacking malignant tumor cells, resulting in apoptosis. © 2018. All rights reserved.
Light torch metaphor of cell signaling for targetted immunotherapy. © 2018. All rights reserved.
Listeria-based immunotherapy. © 2018. All rights reserved.
The Tojan horse was employed as a metaphor for cancer immunotherapy that slips into cancer cells to attack from within, limiting damage to healthy tissue. © 2018. All rights reserved.
The project
While there is no “one size fits all” treatment for cancer, as the number of immunotherapies increases, so does the potential for investigating different combination therapies. Here, we used different visual metaphors in order to illuminate the various immunotherapies available, such as a trojan horse for an antibody-drug conjugate. This medical animation was designed to be an eye-catching attraction at oncology congresses, and was developed in high res 6K video for display on super-wide screens.
Created for
Biopharmaceutical client
