Medical Device Animation: Biotrue ONEday Lenses
Created for BioScience Communications for Bausch + Lomb
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An animation highlighting the features of Bausch + Lomb BioTrue ONEday lense. Molecular visualization of the tear film on the cornea. ©2013 AXS Studio. All rights reserved.
An animation highlighting the features of Bausch + Lomb BioTrue ONEday lense. Molecular visualization of the tear film on the cornea. ©2013 AXS Studio. All rights reserved.
{description} ©2013 AXS Studio. All rights reserved.
An animation highlighting the features of Bausch + Lomb BioTrue ONEday lense. Molecular visualization of the tear film on the cornea. ©2013 AXS Studio. All rights reserved.
The project
Biotrue ONEday lenses provide improved moisture-retention, clarity and comfort, compared to other daily disposable contact lenses. To support these claims, this medical device animation explains the science behind the moisture-retaining properties of the HyperGel ens polymer for eye care professionals, or ECPs. Technical graphics are subtly layered over detailed anatomical scenes throughout the animation to reinforce the sophistication of the Biotrue ONEday brand. 2013 AMI Award of Excellence winner. Topics: ophthalmology, optometry, eye anatomy, cornea, iris, product animation.
Created with
BioScience Communications for Bausch + Lomb.
Original music by Zach Kellum
