10 Game-Changing Innovations in Medical Animation
1. Realistic Human Anatomy from Scan Data The innovation: Realistic human anatomy models are generated from CT or MRI scans and cleaned up for use in the 3D medical animation workflow. Why it matters: Anatomical models can be created more quickly and accurately than with standard manual 3D modeling techniques. This saves time and helps […]
Five Secrets of Successful Interactive Activities for Scientific Conferences
10-minute read Make the Most of Customer Face Time Scientific conferences provide exceptional opportunities for medical affairs teams to engage with healthcare providers (HCPs). People attend scientific meetings for a variety of reasons. These include catching up with peers and learning from experts in their particular field of medicine. Attendees tour the exhibit hall to […]
Is Generative AI Ready for Medical and Scientific Communications?
Generative Artificial Intelligence, or genAI, has taken the world by storm. Its potential applications across fields, including scientific communications, cannot be denied. The idea of harnessing algorithms to quickly generate beautiful visual representations is immensely appealing. But how useful is it really for medical and scientific illustration and animation? There are legitimate concerns about inaccurate […]
Accessibility in Scientific Communications Part Two: Lowering Barriers to Medical and Scientific Animation
From Saturday morning cartoons to health and safety training videos, there is no doubting the prevalence of animation as a medium for both entertainment and learning. This is especially so when it comes to understanding concepts in science and medicine. Medical Affairs and Science Communications professionals are tasked with distilling medical research and scientific information […]
Accessibility in Scientific Communications Part One: Lowering Barriers at Scientific Congress Booths
Making science easy to understand is not easy. Scientific Communications and Medical Affairs professionals know there’s more to it than translating jargon and distilling data into a presentation. There is also the challenge of designing for how people learn: how they remember and process information. But no matter how well-written or visually striking a presentation […]
![June 27 is World Microbiome Day, a time to acknowledge—and perhaps celebrate—the tiny lifeforms we share the planet with. As adult humans we coexist with about 38 trillion microbes on and within our bodies. The human microbiome is inextricably linked to our health, something researchers have been exploring ever more since the 10-year Integrative Human Microbiome Project completed in 2019. Check out our blog post [5-minute read] on creating the cover illustration for Nature Journal’s seminal publication of the Project’s research findings:
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