Communication Barriers in Healthcare
Quality healthcare is rooted in clear communication. One aspect is effective patient education which seeks to empower patients and their caregivers. Done well, patient education materials can enable self-advocacy, boost medication adherence, and encourage preventive behaviour. Patients can understand their diagnosis and participate more fully in decision-making around their treatment plans. Visual communication is an […]
Emerging Interactive Trends
We asked our multidisciplinary team of designers, developers, content experts, and account leads what made their list of emerging interactive trends for 2025. Not surprisingly, it included data visualization and interactive infographics trends, along with some emerging trends in software. Here is some of what we’re looking forward to: 1. Extended reality The Trend: Extended […]
10 Game-Changing Innovations in Medical Animation
1. Realistic Human Anatomy from Scan Data The innovation: Realistic human anatomy models are generated from CT or MRI scans and cleaned up for use in the 3D medical animation workflow. Why it matters: Anatomical models can be created more quickly and accurately than with standard manual 3D modeling techniques. This saves time and helps […]
Five Secrets of Successful Interactive Activities for Scientific Conferences
10-minute read Make the Most of Customer Face Time Scientific conferences provide exceptional opportunities for medical affairs teams to engage with healthcare providers (HCPs). People attend scientific meetings for a variety of reasons. These include catching up with peers and learning from experts in their particular field of medicine. Attendees tour the exhibit hall to […]
Is Generative AI Ready for Medical and Scientific Communications?
Generative Artificial Intelligence, or genAI, has taken the world by storm. Its potential applications across fields, including scientific communications, cannot be denied. The idea of harnessing algorithms to quickly generate beautiful visual representations is immensely appealing. But how useful is it really for medical and scientific illustration and animation? There are legitimate concerns about inaccurate […]
