Category: Education

Accelerating Medical Device Sales With Interactive Product Demonstrations

Still image from medical device showreel depicting a medication nebulizer mounted in respirator tubing.

Key takeaways in this article: Interactive medical device demonstrations offer advantages over physical samples and prototypes, including versioning and scalability, that increase the volume and quality of sales interactions Immersive interactive medical product demos improve customer engagement, allowing them to experience using a device rather than simply watching how it’s used Interactivity accelerates understanding of […]

3D Animation in Healthcare: Enhancing Patient Education

3D illustration of people in a conference space, interacting with two large standing screens. They are manipulating information and 3D animations of objects at a cellular level. The focus is on the screens, which are in colour and the displays and attendees are in grey scale.

All of us will become patients at some time in our lives. When encountering new medical information about our own health, or the health of someone we love, we need effective and engaging patient education. A tool such as a 3D animation video can enhance understanding of disease and treatment. Medical animation can aid in […]

Vital Organs In The Human Body

Editorial illustration of a woman's head and torso. Her body is head-on and her head is turned to the side in profile view. She has a ponytail. Dashed lines form the outline of several internal organs, including the brain, lungs and heart. Arranged around the woman are circular panels featuring various organs, including an eye, kidneys and a pancreas.

You have dozens of organs that make your body work. But did you know that only 5 organs are considered essential? These fabulous five are your vital organs—the organs you absolutely cannot live without. What are the 5 vital organs of the body and what makes them the stars of the show? The Brain Why […]

Benefits of Using 3D Medical Animation Videos In Medical Education

Profile view of a female migraine patient with brain anatomy overlayed, defining the cortex, thalamus, trigeminal nerve fibers, trigeminal nucleus caudalis (TNC) and trigeminal ganglion.

Medical, nursing and allied health students have long relied on the work of medical illustrators to learn the complexities of human anatomy. With the advent of 3D animation technology, a new learning tool became available: 3D medical animation videos. No longer were images confined to two dimensions on the printed page. Educators could now show […]

What Is A Medical Illustrator?

Photograph of woman’s hands over a piece of drawing paper. A pencil in the right hand is being used to draw a canine heart in section.

If you’ve ever leafed through a biology textbook or studied the posters in your doctor’s office, you’ve likely been admiring the work of a medical illustrator. These skilled artists specialize in creating images that communicate scientific information—in other words, medical illustration. What is medical illustration? Some subjects are almost impossible to communicate using only words. […]