Five Secrets of Successful Interactive Activities for Scientific Conferences
10-minute read Make the Most of Customer Face Time Scientific conferences provide exceptional opportunities for medical affairs teams to engage with healthcare providers (HCPs). People attend scientific meetings for a variety of reasons. These include catching up with peers and learning from experts in their particular field of medicine. Attendees tour the exhibit hall to […]
Is Generative AI Ready for Medical and Scientific Communications?
Generative Artificial Intelligence, or genAI, has taken the world by storm. Its potential applications across fields, including scientific communications, cannot be denied. The idea of harnessing algorithms to quickly generate beautiful visual representations is immensely appealing. But how useful is it really for medical and scientific illustration and animation? There are legitimate concerns about inaccurate […]
Accessibility in Scientific Communications Part Two: Lowering Barriers to Medical and Scientific Animation
From Saturday morning cartoons to health and safety training videos, there is no doubting the prevalence of animation as a medium for both entertainment and learning. This is especially so when it comes to understanding concepts in science and medicine. Medical Affairs and Science Communications professionals are tasked with distilling medical research and scientific information […]
Accessibility in Scientific Communications Part One: Lowering Barriers at Scientific Congress Booths
Making science easy to understand is not easy. Scientific Communications and Medical Affairs professionals know there’s more to it than translating jargon and distilling data into a presentation. There is also the challenge of designing for how people learn: how they remember and process information. But no matter how well-written or visually striking a presentation […]
Innovations in 3D Animation Technology for Pharma
The Power of Procedural Animation Why do innovations in 3D animation technology for Pharma matter? Your medical reviewer has just finished their review of the MOA animation you commissioned. This is the final review and the video goes live in a week. They previously reviewed and signed off on the storyboard and rough cut animation, […]
