Medical Interactive Media
Custom digital experiences with stunning 3D graphics that engage and inform healthcare professionals about important disease state concepts and therapeutic mechanisms.
We design one-of-a-kind exhibit booth experiences proven to drive engagement for our clients at medical congresses: serious games, experience walls, holograms, photo booths, virtual reality (VR), augmented reality (AR) and mixed reality (MR).
With unique, immersive experiences, we’ve given dermatologists psoriasis, rheumatologists arthritis, shown neurologists activity in their brains, let oncologists battle cancer cells, and put HCPs face to face with virtual patients. What’s next?
Why invest in a medical interactive application?
- Well designed, visually rich interactive experiences are proven to increase visitor traffic and engagement at medical congress exhibit booths.
- Exhibit booth visitors are more likely to remember your content when given an engaging experience, compared with passive booth materials.
- Interactive applications facilitate experiential learning, which is more effective than didactic learning from video, reading or oral presentation.
- High-end visual assets can be repurposed in multiple communication channels, including online and publications.
- Gain valuable insight into your customers’ knowledge of your therapeutic focus. Our software analyzes engagement, including user responses and scores, and helps you measure return on investment.
Who we've worked with
- We’re artists, designers and developers who love exploring new technologies and inventing fun new ways for people to experience medical and scientific content. Our approach: make it enjoyable and informative, and people will use it.
- We bring a unique blend of excellence in interactive design and expertise in science visualization to every interactive project. Working with AXS, you’ll never again worry that your agency doesn’t get the science.
- Many digital agencies start with a technology and work backwards to create an experience. At AXS, we begin with the outcomes you want to achieve and design your experience with these at the centre. We choose the technology — be it VR, touchscreen, hologram, etc. — best suited to the experience and your goals. The technology serves the objective, not the other way around.
- At medical exhibit booths, we deliver results for our clients, time after time: increased traffic, longer stays and smiles on the faces of booth visitors. And we measure engagement metrics, giving our clients a powerful tool for analyzing ROI.
- Through our experience developing and deploying interactive applications for medical congress booths, we’ve observed countless visitors interacting with exhibit items. This has given us valuable insight into what works to attract participants and impart knowledge quickly.
- Our medical science experience and expertise in referencing, annotation and medical-legal-regulatory (MLR) review spares our clients the mistakes that can cause costly delays.
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Where our work has been featured
Frequently Asked Questions (FAQs)
A: Scientific affairs and medical communications managers commission interactive media (software applications) to engage congress booth visitors and inform them about disease state information relevant to their therapeutic area. Depending on the jurisdiction, drug mechanism of action may also be covered. Often times, interactive applications will be repurposed for use on disease state websites.
Marketing and Product managers use interactive applications to engage healthcare professionals and teach them about therapeutic mechanism of action at congress booths and on product websites.
Medical science liaisons and sales representatives use interactive tablet apps (iPad, for example) to demonstrate to potential customers how medical technologies and devices work.
A: While many healthcare agencies produce interactive applications for their pharma and device clients, most don’t use medically-trained artists to develop the content and visual assets. Instead, they use “generalists” without specialized science training. As a result, it’s common to see interactive content with obvious holes in the science; for example, how tissues, cells and molecules are depicted. While this may not be an issue for lay audiences, the mistakes can be glaringly obvious to healthcare professionals and scientists.
In contrast, at AXS Studio, all of our content and visual assets are created by medically-trained digital artists. Each holds a Masters in Biomedical Communications (M.Sc. BMC) from the University of Toronto, one of only four CAAHEP-accredited programs. This specialized training is the reason AXS delivers interactive applications with a higher degree of accuracy than typical agencies. For our clients, this translates to credibility with a scientific audience.
A: While we welcome input from our clients’ medical experts and opinion leaders, it’s not a requirement. A key advantage of working with AXS is our inhouse medical science expertise. Our content developers and digital artists all hold Masters degrees in Biomedical Communications (M.Sc.BMC), which entails formal training in pathology, physiology, anatomy, cell biology and molecular biology. On staff we have four Board Certified Medical Illustrators (CMIs) and have been visualizing complex medical science processes for a discerning healthcare professional audience for over 15 years.
A: No. We do all design and development in-house in our Toronto, Canada studio with specially trained medical digital artists and developers. This allows us tight control of quality and timelines to ensure we consistently meet deadlines. This is especially important when working within fixed conference timelines. Furthermore, unlike many services and products that can be offshored to cut costs, the interactive experiences we create require highly specialized knowledge. Our content creators and digital artists each holds a Master of Science in Biomedical Communications (M.Sc.BMC). This specialized training is what allows us to design rich interactive experiences that explain medical science more clearly and accurately than teams without formal medical training. There are companies in North America that use low cost foreign outsourcing for medical interactive applications. If you are looking to hire one of these business, we recommend seeking information on the science training of their creative and production team.