Medical Animation: CGRP in Migraine

Created for Biopharmaceutical Client
The project

We created this medical animation to educate headache specialists on the latest information about the hormone CGRP in migraine pathophysiology. Beginning with an infographic approach to burden of disease, the story moves to common migraine symptoms and then CGRP and CGRP receptor localization the CNS and PNS. We used a limited color palette and tight camera framing to emphasize the emotional aspects of migraine pain. Our voiceover script was based on a thorough review of the migraine literature, while the anatomy and molecular visuals were informed by data, including peer reviewed literature.

Created for
Biopharmaceutical client